Good evening New York, --:--
Taking your brand to the billions

DAVIDHSIAO

Brand, content, and growth for crypto, fintech, and sport. From zero to global.

Brands built from zero and taken to the biggest stage, across crypto, fintech, and sport.

12M+Followers
2,135,719,346Views, and counting
10+ yearsBrand and growth
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How I build brands

Taken apart.

01 · ChipLaunchesPR & communications · Events & activations
02 · BatteryGrowthCommunity · Influencer & KOL · Partnerships
03 · SpeakerVoiceVoice & messaging · Creative direction
04 · CameraContentSocials · Video & editorial · Packaging
05 · DisplayBrandBranding & positioning · Visuals & design

Selected work.

Morph

Chief Marketing Officer

From 0 to 1M+.

Built the brand, the voice, the content engine, and the team. Testnet to mainnet, a global show, and a community from nothing.

BrandContentExecutive PRKOL programsEvents
0Followers
0Community

Triton Poker Series

Social Media Specialist
Phil Ivey at the Triton table
Artur Martirosian
Ossi Ketola
Wesley Fei
Mikita Badziakouski

The game’s biggest stage. Built for the feed.

Social media across X, Instagram, Facebook, and more.

TitlesCaptionsProductionVoiceDistribution
0Views across platforms

Black Diamond Group

Partner, Growth Marketing

Brand and growth for crypto’s biggest names.

Brand rebuilds, regional marketing, media partnerships, and social programs for top exchanges, blue-chip protocols, and gaming ecosystems. Strategy through execution, for ten years.

0Impressions, and climbing

Block Journal

Co-founder, Editor
The breakdown

Piece by piece.

Socials

Every post written, packaged, and scheduled for the feed it lands on.

TitlesCaptionsThumbnails

PR

Press, podcasts, and executive profiles in the outlets that matter.

Media relationsExecutive PRLaunch press

Brand

Positioning, identity, and the guidelines that keep every channel on brand.

PositioningIdentityDesign systems

Community

Discord, Telegram, and X communities, grown from zero into the millions.

DiscordTelegramAmbassadors

Marketing

Campaigns and go-to-market plans, from testnet to mainnet and beyond.

Go-to-marketCampaignsPaid media

KOLs

Influencer and KOL programs across Asia and the West.

SourcingBriefsTracking

Events

Activations, side events, and a global show, run end to end.

ActivationsSide eventsSponsors

Team

Hiring, leading, and growing marketing teams across time zones.

HiringLeadershipAgencies

Systems

Workflows, dashboards, and AI tools that let a small team move like a big one.

WorkflowsDashboardsAI

Who I’ve worked with.

Morph
MorphChief Marketing Officer

Brand and marketing leadership from launch to global scale.

Triton Poker Series
Triton Poker SeriesSocial Media Specialist

Social strategy and content presentation for the game’s biggest stage.

OKX
OKXMarketing Consultant

Brand rebuild and social strategy for one of the world’s largest exchanges.

Chainlink
ChainlinkRegional Marketing

Regional content strategy and co-marketing initiatives.

TRON
TRONMedia & Co-marketing

Feature coverage, interviews, and co-marketing partnerships.

Velo Protocol
Velo ProtocolBrand & Marketing

Early-stage brand development and marketing launch support.

Enjin
EnjinSocial & Content

Brand and social media support for the gaming ecosystem.

Block Journal
Block JournalCo-founder, Editor

Web3 magazine known for exclusive cover interviews, print and digital.

David Hsiao is a marketing executive in New York. He led marketing as Chief Marketing Officer of Morph, is a Social Media Specialist for Triton Poker Series and a Partner at Black Diamond Group, and co-founded Block Journal.

© David HsiaoBack to top